Petty Driving Experience extends deal with NASCAR

CONCORD, N.C. -- Richard Petty Driving Experience and NASCAR have extended the term of their licensing agreement through 2012, as these iconic brands will continue to offer fans the opportunity to get inside of a Petty race car for the very best in "Authentic NASCAR Entertainment."

Founded in 1994, Richard Petty Driving Experience pioneered the idea that the average motorsports enthusiast, with proper instruction and provisions for safety, should be able to get behind the wheel of a race car at some of the country's premier tracks and drive faster than he or she ever dreamed.

"We're delighted to extend our relationship with Richard Petty Driving Experience as a memorable and realistic way to engage our fans," NASCAR chairman and CEO Brian France said. "To continue our strong relationship with the legendary Richard Petty, who remains an icon in our sport, is important to our fans and NASCAR."

Today, Richard Petty Driving Experience operates upwards of 1,000 track days annually at more than 20 premier speedways.

"We're all about giving folks the chance to feel a little bit of what I got from NASCAR racing for more than 30 years. And knowing that NASCAR continues to be part of this deal with us, is very important to me," said Richard Petty, who is actively involved as an owner of the Driving Experience, both in the boardroom and at the race track.

Richard Petty Driving Experience produces and facilitates NASCAR-style stock-car drive and ride-along experiences, auto-manufacturer ride and drive programs, safe-driving programs, mobile-marketing events and production services to the film industry.

Richard Petty Driving Experience has permanent facilities in Las Vegas, Walt Disney World and Concord, N.C. For more information, call 1-800-BE-PETTY (1-800-237-3889) or visit www.1800BEPETTY.com