France Kennedy named MSBF keynote speaker

LAGUNA BEACH, Calif. -- International Speedway Corp. vice chairperson and CEO Lesa France Kennedy has been announced as the keynote speaker for the inaugural Motor Sports Business Forum-North America, preceding the 22nd Performance Racing Industry Trade Show in Orlando, Dec. 10-12.

Opening two days prior to the start of the PRI Trade Show at the Orange County Convention Center in Orlando, Fla., the Motor Sport Business Forum-North America is preparing for its inaugural event on Dec. 8-9 at the new Hilton Orlando.

A who's who of top executives from the international motorsports industry is expected for the event, including major international sponsors, top team principals, sanctioning body executives and the organizers and operators of some of the most successful races and circuits in the world. Among those already confirmed in addition to France Kennedy include Steve Phelps, NASCAR chief marketing officer; Roger VanDerSnick, ISC executive vice president and COO; Roger Edmondson, Grand-Am Road Racing and AMA Pro Racing president; and Ron Rogowski, UPS director of sponsorships and events.

The Motor Sport Business Forum North America will be organized and hosted by Switzerland's IM2 Events, which has established a series of similar events in Monaco, Abu Dhabi and Malaysia. Just Marketing International, the leading global motorsports-exclusive marketing agency, will serve as the North American co-host and manage the marketing and communications.

Like the Abu Dhabi and Monaco events, the Orlando edition of MSBF will focus on the commercial side of the sport with presentations from management representatives from leading teams, sponsors, championship promoters and industry executives.

Companies and racing individuals wishing to exhibit and/or attend the PRI Trade Show can go to www.performanceracing.com or call 949.499.5413. To register for any MSBF event go to: www.msbforum.com.