Unique sponsor to adorn McMurray's car at Charlotte

As race fans prepare for the excitement of night racing at a track that embodies the history and hometown roots of many of NASCAR's elite, Jeremiah Weed Southern Style Sweet Tea will be coming along for the ride at Lowe's Motor Speedway on Oct. 17 as primary sponsor of the No. 26 Ford driven by Jamie McMurray.

The brand also becomes the first vodka to sponsor a car since NASCAR lifted its ban on spirits sponsors beginning with the 2005 season.

"In its first ever major sponsorship, Jeremiah Weed Southern Style Sweet Tea is thrilled to utilize NASCAR as a platform to extend its Southern ideals and traditions to the millions of fans who follow the sport," said Judd Zusel, Director of Innovation, Diageo. "Jeremiah Weed Sweet Tea sees a clear opportunity to elevate the brand even further by connecting with adult consumers that have an undying passion for the sport they love, and encourage them to enjoy our sweet tea vodka responsibly throughout the weekend's race festivities."

Jeremiah Weed Southern Style Sweet Tea first introduced itself to the sport earlier this year when it offered to become the official sponsor of air in the stock car tires.

Mr. Jeremiah Weed, legendary patron father of Jeremiah Weed Bourbon Liqueur, first made this announcement from his home in Weed, Ky., and declared that it was now, more than ever, the right time to rally behind America's fastest sport and all of its avid fans.

"Jeremiah Weed was born in the south and to thank some of the brand's favorite people for embracing the product, we thought Charlotte would be the perfect place to make our NASCAR debut," said Weed. "We look forward to providing fans a reason to celebrate responsibly all weekend, and will do everything we can to ensure that we are toasting Jamie when, hopefully, he puts the No. 26 car in Victory Lane."