It would be an insult to Dick Conway to call him the Babe Ruth of public relations representatives in the division now known as the Nationwide Series. Forget that. Babe Ruth was the Dick Conway of baseball players.

For the first 20 years or so of the division's existence, he and Dennis Punch were the very essence of what it meant to be a PR rep. There were thousands of baseball players before Babe Ruth, and thousands came after him. Conway and Punch were two of the first PR reps in NASCAR's second-tier national series, and they were the very best of the bunch, hands down, without a doubt.

Conway worked with a number of drivers and sponsors, but it was with Goodmark Foods and Labonte Racing that he enjoyed his greatest successes. Bobby Labonte won the 1991 Busch Series championship with backing from the company's Slim Jim brand, and three years later, David Green won the series title while driving for the team and sponsor. Conway was there for it all.

Conway is also an accomplished photographer who has contributed to several well-known motorsports books, including Richard Petty -- Images of the King, which he co-authored and Unseen Earnhardt: The Man Behind the Mask. For all the good times, though, 20-plus years on the road took its toll.

"I immensely enjoyed the experiences I was able to have, but as the NASCAR schedule expanded, being away and traveling for more than 30 weekends each year became too much," Conway says. "It was time to spend more time at home with my family. I also missed the involvement and sense of accomplishment that came from working with people, while helping them make important decisions regarding their financial future."

In May 2005, the Virginia native founded Conway Insurance Planning, LLC, a Richmond-based company with clients from Washington, D.C. to the Tidewater area. He works alongside wife, Rebecca, who retired as a teacher at the end of the 2008 school year.

Conway Insurance Planning specializes in retirement and long-term care insurance planning. What you need in a policy may not be what your neighbor needs, so each one is specifically tailored for the individual client.

"When I sit down with a couple to help them build a retirement plan, I don't use a boiler plate approach," Conway says. "It's like building a race car. Do they need a superspeedway car? A short-track car? A road-course car?

"It's all done individually, by hand, according to their unique, individual needs. Instead of punching some program up, there's really a lot of thought put into it. We're hand-crafting plans, not putting them on an assembly line."

What Conway does, he does very well. That's the way it's always been with him.

"I have a certain expectation for myself in anything I undertake, whether it's photography, public relations or retirement planning," Conway says. "If I do, I have to do it to a certain level. That's the only way I know to approach it. That's what people can expect from me."